American Pop—From Camelot to Counterculture: Fashion in the 1960s

American Pop: From Camelot to Counterculture – Fashion in the 1960s
by Taylor Prescott
From pillbox hats to paisley prints, from Mod miniskirts to Afrocentric kaftans, American Pop: From Camelot to Counterculture explores how the 1960s forever transformed what Americans wore and why it mattered.
Cultural historian Taylor Prescott charts the seismic shift from midcentury conformity to radical self-expression, tracing the decade’s evolving fashion through the lenses of politics, protest, celebrity, and personal identity. With vivid storytelling, sharp analysis, and rich visual context, this book reveals how fashion in the 1960s became a mirror and a motor of American cultural change.
Featuring iconic designers like Halston, Rudi Gernreich, Betsey Johnson, and Geoffrey Beene, as well as the style impact of youth culture, Black Power, women’s liberation, and the counterculture movement, this is a stylish, smart, and accessible guide to one of the most revolutionary decades in fashion history.
Perfect for fans of cultural history, vintage style, and 20th-century Americana, American Pop is both a celebration and a critical examination of how clothing helped Americans dress for freedom.