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    3. Ethics and Biopower in Neuromarketing

    Ethics and Biopower in Neuromarketing

    Posted By: hill0
    Date: 2 Nov 2022 15:29:45
    Ethics and Biopower in Neuromarketing

    Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing
    English | 2023 | ISBN: 303118548X | 173 Pages | PDF (True) | 2 MB

    This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior.

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