Fostering Consumer Well-Being: Theory, Evidence, and Policy
English | 2024 | ISBN: 3031591437 | 371 Pages | PDF EPUB (True) | 6 MB
English | 2024 | ISBN: 3031591437 | 371 Pages | PDF EPUB (True) | 6 MB
This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations. The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.