Gen Z's Fashion Revolution: Understanding the influence of Gen Z on Fashion Brands
English | 2025 | ISBN: 3031729153 | 296 Pages | PDF EPUB (True) | 12 MB
English | 2025 | ISBN: 3031729153 | 296 Pages | PDF EPUB (True) | 12 MB
This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with. Understanding and catering to the interests of Gen Z is vital for fashion brands who want to remain competitive, build brand loyalty, and secure future success.