Rethinking Advertising: Ethics and Effectiveness
Rethinking Advertising: Ethics and Effectiveness
English | 2025 | ISBN: 3031865359 | 411 Pages | PDF EPUB (True) | 4 MB
English | 2025 | ISBN: 3031865359 | 411 Pages | PDF EPUB (True) | 4 MB
With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising—across many media—while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise.