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    3. Scaling B2B Markets: Agile Marketing Strategies for Startups

    Scaling B2B Markets: Agile Marketing Strategies for Startups

    Posted By: hill0
    Date: 25 Jul 2025 09:50:26
    Scaling B2B Markets: Agile Marketing Strategies for Startups

    Scaling B2B Markets: Agile Marketing Strategies for Startups
    English | 2025 | ISBN: 3031934040 | 130 Pages | PDF EPUB (True) | 3 MB

    This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.
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