Research Design in Business and Management: A Practical Guide for Students and Researchers

This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide.
For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. Also, the textbook covers academic writing and provides useful tips about the whole research process. It not only serves students as a resource to conduct their own research projects. Moreover, it is also a valuable reference throughout the whole academic career.

Der Inhalt
Why Research Designs matter
Quality of a Research Design
Introduction to the Research Process
Writing a Research Report
Research Designs for various Purposes
Examples of good Research Designs


Die Autoren
Professor Dr. Stefan Hunziker is Head of the competence center “Risk and Compliance Management“ at Lucerne University of Applied Sciences and Arts. Furthermore, he is Head of research at Institute of Financial Services Zug IFZ and teaches Research Design on undergraduate and graduate level.

Professor Dr. Michael Blankenagel is Senior Lecturer at Lucerne University of Applied Sciences and Arts. He specializes in Corporate Performance Management and Research Design. He supervised several hundred undergraduate and graduate research papers, bachelor, and master theses.