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    1. Home
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    3. Psychology of Gift-Giving

    Psychology of Gift-Giving

    Posted By: AvaxGenius
    Date: 7 Jan 2023 00:55:55
    Psychology of Gift-Giving

    Psychology of Gift-Giving by Bernd Stauss
    English | PDF,EPUB | 2023 | 182 Pages | ISBN : 3662663929 | 3 MB

    Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail.

    The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:

    What ‘secret’ rules of giving and receiving do we follow?
    What messages do we send with our gifts?
    How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:
    · What ‘secret’ rules of giving and receiving do we follow?

    · What messages do we send with our gifts?

    · How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift?

    · What mistakes should we avoid when giving gifts in romantic relationships?

    · When is a monetary gift appropriate and when is it not?
    UPWARDS