Tune In: How to make smarter decisions in a noisy world

WINNER of the 2024 INTERNATIONAL BOOK AWARDS (General Self Help)
FINALIST of the 2024 INTERNATIONAL BOOK AWARDS (Best New Non-Fiction)

#1 AMAZON NEW RELEASE;  #1 MOST GIFTED; #1 MOST WISHED FOR

• Decision-making & Problem Solving
• Business Communications
• Occupational and Industrial Psychology
• Media & Communications
• Business Life
• Sales & Marketing

 
"Sensational.. turn off your mobile phones and read this instead…"
Rory Sutherland, ViceChairman, Ogilvy

"A practical resource for making better choices." 
- Adam Grant, #1 New York Times Bestselling author

"A game-changer that leaves you wanting to do better, and be better." 
- Lord Sebastian Coe, President World Athletics

"A rare combination of information and entertainment."
- Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe

"A great reference for any business." 
- Victoria Degtar, TIME Magazine

"The only book on decision-making you'll ever need."
- Dario Krpan, Professor, London School of Economics
 

YOUR DECISIONS MATTER. Yet in today's noisy, AI-filled world of distraction, disinformation and overload, we tune out when we need to tune in.  We hear less than ever and rush to misjudgement. And people feel unheard.

Despite popular opinion, the most underestimated risk isn't economic, political or even climate risk - it's human decision risk, and the failure to hear who or what really matters.

The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity.  Now that can change. Because what's predictable is preventable.

In this modern masterclass, award-winning Nuala Walsh champions a better understanding of behaviour as an insurance policy against misjudgement. Tune In stands apart by drawing attention to decision 'deaf spots', the judgement killers that stop us hearing what matters, when it matters.

Armed with a new PERIMETERS framework and dozens of strategies that favour human intelligence over artificial intelligence, you'll discover the 10 traps that bind our reasoning, memorably illustrated by a cast of business titans, sporting icons, presidents, journalists, serial killers, astronauts and more.

By tuning in to the right voices…
· You'll hear what others don't, gaining instant advantage;
· You'll make sense of past mistakes and prevent future ones;
· You'll stand out not lose out and become an influential Decision Ninja quicker than you think.

It's time to build a better world. It's time to Tune In.