Pharmaceutical Marketing: A Practical Guide
Pharmaceutical Marketing: A Practical Guide By Dimitris Dogramatzis
2001 | 403 Pages | ISBN: 157491118X | PDF | 16 MB
2001 | 403 Pages | ISBN: 157491118X | PDF | 16 MB
Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.