Provocateur: Images of Women and Minorities in Advertising By Anthony J. Cortese
2007 | 194 Pages | ISBN: 0742555380 | PDF | 11 MB
2007 | 194 Pages | ISBN: 0742555380 | PDF | 11 MB
In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.