Growth Reinvented: Turn your data and artificial intelligence into money

There are three types of companies in the world:

Companies that don’t yet benefit from data and AI
Companies that use data and AI for internal purposes only
Companies that harness data and AI as an asset for competitive global growth

Where does your business belong?

In Growth Reinvented, business innovation expert Mika Ruokonen takes a deep dive into the rich new landscape of data and AI-enabled business models.

Building on a framework of dozens of original case studies and company examples, Growth Reinvented teaches ambitious business leaders how to extract value from data and AI as a conduit for systemic change.

Like the steam engine or electricity, data and AI are general-purpose technologies with the potential for powerful and disruptive growth. But current literature on the topic is limited to examining benefits contained within a company’s existing products or services, with an emphasis on theory rather than pragmatic detail.

Growth Reinvented raises the bar with a concrete and easy-to-use playbook of business model options that leaders can start applying to their data and AI operations. Backed by real-life examples, these models demonstrate options for generating fresh revenue and product/service pathways, including those that open the door to a radically new type of business or industry sector.

In a climate of rapidly evolving technologies and fierce global competition, companies must continually interrogate their ability to stay relevant in target markets. Growth Reinvented shows how to do exactly that, with a series of impact-focused and progressive strategies. Get ahead of the competition, understand the challenges and start transforming your data and AI into new, profitable and futureproof business models today.