The Way of the Warrior in Business: Battling for Profits, Power, and Domination--and Winning Big!
The Way of the Warrior in Business: Battling for Profits, Power, and Domination–and Winning Big! By Donald Wayne Hendon; Philip Kotler
2013 | 248 Pages | ISBN: 193854806X | PDF | 2 MB
2013 | 248 Pages | ISBN: 193854806X | PDF | 2 MB
Thinking and acting like a warrior can turn readers into big winners in business.The Way of the Warriorin Businessshows them how. Readers will learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack competitors, invade attractive markets, and defend market share to maximize sales and profits.The Way of the Warrior in Businessprovides assessment tools, checklists, action plans, and other marketing weapons to use to:• Win price wars, product wars, promotion wars, and channels of distribution wars• Repel attacks from big-name brands and actually defeat them• Win the battle for the customer’s mind• Effectively market products and services• Plan well – decide on the right things to do and do them right• Become more creative and out-think competitorsThe book also provides readers the most valuable information the author offers his clients: Extremely specific negotiating tactics – the unique tactics most favored by executives in 54 nations when they negotiate. Knowing what tactics they will probably use gives readers the power to win more when dealing with them.