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Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1

Posted By: arundhati
Date: 2 Dec 2023 00:44:42
Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1

José Luís Reis, "Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1 "
English | ISBN: 9819903327 | 2024 | 721 pages | PDF | 18 MB

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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