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Betteke van Ruler, Dejan Vercic - Public Relations and Communication Management in Europe

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Betteke van Ruler, Dejan Vercic - Public Relations and Communication Management in Europe

Betteke van Ruler, Dejan Vercic - Public Relations and Communication Management in Europe:
A Nation-By-Nation Introduction to Public Relations Theory and Practice

Walter de Gruyter | 2004 | ISBN: 3110176114, 3110176122 | Pages: 502 | PDF | 1.51 MB

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

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Betteke van Ruler, Dejan Vercic - Public Relations and Communication Management in Europe

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