Brian Azar, Len Foley - Your Successful Sales Career
Brian Azar, Len Foley - Your Successful Sales Career
AMACOM | 2004 | ISBN: 0814408257 | Pages: 224 | PDF | 6.9 MB
AMACOM | 2004 | ISBN: 0814408257 | Pages: 224 | PDF | 6.9 MB
Becoming truly successful in sales involves a journey. Along the way, sales professionals must confront challenges involving attitudes, perceptions, and mental barriers as they learn how to work with clients and manage their own careers.
Your Successful Sales Career is a one-of-a-kind manual for rookies and seasoned sales pros alike. This powerful career-enhancer offers exercises, scenarios, and techniques that will help salespeople rise to the top of their profession.
Readers will learn:
* 25 strategies for sales success * Why it's important to concentrate more on "why people buy," than "how to sell" * How to take the pressure off during a sales call, and why you should never begin a sales call with a presentation * And how to use the
author's foolproof method for establishing trust and communicating with prospects
Along the way, readers will uncover information about themselves that will help them fine-tune the techniques and incorporate them into their current sales practices. In the end, the reader will have everything necessary to become a master of the art of salesmanship.
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Brian Azar, Len Foley - Your Successful Sales Career
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