COMMUNICATION SCIENCE RESEARCH METHODS

Social research is getting closer and closer to creating a hermeneutic vision of social reality. Therefore social research, especially qualitative research, must be made on ontological, epistemic, axiological, rhetorical and methodological grounds (Creswell 2007). knowledge and their actions. See it is formed from a metaevent similar to defining the meaning the individual applies to the world “by cutting it off” as reality.” The meta-event is therefore a triad that forms on the part of the knowledge-action line and from the will to force that prevails. for the world of knowledge acts as a force that extracts reality from a series of possibilities.In other words knowledge is not a "truth-seeking" but an institution of means. The ontological perspective that correlates with the nature of reality is viewed positively as external data (Alexa, Sandu, 2010) objective and distinct from the researcher and from which he or she can disengage from researching it, or the social constructions resulting from it are permanent negotiations from reading among actors who overturn reality. social. Because the second point of view of the researcher is changing the friendly reality through his own act of research.
Identify the ontological perspective through which the researcher who paints his social universe will be the one to dictate the research on epistemological and methodological choices. Reflection with an ontological perspective is seldom encountered in social research, it being considered implicit in the epistemic paradigm. The two extreme positions are represented by one part of realism in the form of positivism or post-positivism on a part and anti-realism is manifested under the form of constructionism in its different sense. Perspective realistically START from to premise implicitly from there from the world outside the researcherand independence from this and representation hers (Searle 1995; Bulbul & Crobby 2002).
The anti-realist paradigm (Nightingale & Cromby 2002) statescannot be the application or investigation of reality apart from the knowledgeable subject. Gergen's (2001) postulates the supremacy of language over knowledge of reality. The language is the instrument on which social reality is constructed. Rorty (1979) shows that language does not only function as a tool in the social construction of knowledge itself, it is a construction that results from social interaction. Knowledge is not a reflection of objective reality but is a social construct that is the reality that is assigned to the subject. As said earlier the friendly construction of a reality looks at a process of "sensing" (to create a sense) that passes through reality through the triad: volition, knowledge, action. We prefer that we also introduce in this equation the creative will of meaning, for we regard it as that which directs the act of knowledge by an examination of the institution of reality, of the construction of its own. In the absence of a desire to participate in the co-creation of individual reality he reacts to a world of meaning which is foreign to him. He does not participate in the negotiation of interpretations rather than carrying out his interpretive will (Culianu, 2004).