Design Literacy: Understanding Graphic Design, Second Edition
Design Literacy: Understanding Graphic Design, Second (Revised) Edition by Steven Heller
Allworth Press | July 2004 | ISBN: 1581153562 | Bookmarked PDF | 400 pages | 8.9 MB
Allworth Press | July 2004 | ISBN: 1581153562 | Bookmarked PDF | 400 pages | 8.9 MB
The book that turned designers on to reading is back, chock full of new stories about the graphic icons and idols of today's design culture. As witty and to the point as ever, the more than 125 thought pieces - 30 of them brand new - offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design community and fans, from the ubiquitous (shooting targets, the swastika, anti war posters) to the whimsical (Dwiggins jackets, Japanese matchboxes, the interior design of the Dr. Strangelove set). This revised and expanded edition of Design Literacy reflects recent trends in graphic design such as the impact of graphic design on popular visual communication, aesthetic changes in type and typography in the digital age, reflection and analysis on designs most cherished and curious artefacts, and the nexus between graphic design and wired culture. The essays range from the late 19th century to the present and are organized into eight thematic categories - persuasion, media, language, identity, information, iconography, style, and commerce - which follow a loose chronological order.
Contents
PERSUASION
3] Simplicissimus Poster
Thomas Theodore Heine
6] Neue Jugend
John Heartfield
9] Nie
Tadeusz Trepkowski
11] Paper Bombs
14] The Peace Symbol
17] Mushroom Clouds
22] Black Power/White Power
Tomi Ungerer
25] End Bad Breath
Seymour Chwast
29] Men With No Lips
Robbie Conal
31] Grapus Posters
Grapus
34] Glasnost Posters
37] Cigarette Advertisements
39] Religious Tracts
43] Racism
James Victore
48] Ashcroft . . . You’re Next!
Micah Wright
MASS MEDIA
53] Jugend and Simplicissimus
55] PM and AD
58] Picture Magazines of the 1930s
66] Direction
Paul Rand
69] Dell Mapbacks
71] Book Covers
Edward Gorey
75] Portfolio
Alexey Brodovitch
77] Industrial Design
Alvin Lustig
80] Holiday
Frank Zachary
82] Vogue
Alexander Liberman
85] Scope
Will Burtin
88] Herald Tribune
Peter Palazzo
90] Life
94] Esquire
Wolf, Benton, Antupit
98] Seventeen
Cipe Pinelas
101] Eros and Avant Garde
Herb Lubalin
103] Push Pin Graphic
Seymour Chwast
Milton Glaser
106] Evergreen and Ramparts
Deardorf, Stermer
111] East Village Other
113] Rolling Stone
Fred Woodward
115] MAD Parodies
118] Zap Comix
124] Spy
Stephen Doyle
126] Culture Tabloids
130] The Face
Neville Brody
134] Emigre
VanderLans, Licko
137] Raw
François Mouly
Art Spiegelman
141] Beach Culture
David Carson
144] Colors
Tibor Kalman
TYPE
151] Blackletter
154] Bauhaus and the New Typography
157] Typography for Children
161] Peignot
A. M. Cassandre
163] Cooper Black
Oswald Cooper
167] American Typography of the 1960s
169] Hand Lettering
Joost Swarte
172] Mrs Eaves
Zuzana Licko
177] Pussy Galore
Triggs, McQuiston, Cook
181] Acme Comics Lettering
Chris Ware
186] Template Gothic
Barry Deck
189] Manson/Mason
Jonathan Barnbrook
LANGUAGE
195] S lodí jez dovází caj kávu
Karel Teige
198] Depero: Futurista
Fortunato Depero
201] Westvaco Inspirations
Bradbury Thompson
204] Lorca: Three Tragedies
Alvin Lustig
207] Decorative Book Jackets
W. A. Dwiggins
211] Merle Armitage’s Books
Merle Armitage
215] About U.S.
Beall, Geismar, Lubalin, Federico
217] Ha Ha Ha: He Laughs Best Who Laughs Last
Lou Dorfsman
219] Going Out
Gene Federico
221] Man with the Golden Arm
Saul Bass
224] The Area Code (Parenthesis)
Ladislav Sutnar
227] Swiss Posters
Armin Hofmann
232] Modern Paperback Covers
237] Bestseller Book Jackets
Paul Bacon
243] The Bald Soprano
Robert Massin
248] Electric Circus
Ivan Chermayeff
251] Blues Project
Victor Moscoso
253] Best of Jazz
Paula Scher
256] Basel Kunstkredit 1976/77
Wolfgang Weingart
259] Cranbrook
Katherine McCoy
264] The Discrete Charm of the Bourgeoisie
Yuri Bokser
267] Radical Modernism
Dan Friedman
269] Generic Design
IDENTITY
277] Flight
E. McKnight Kauffer
281] Postage Stamps
283] McGraw Hill Paperback Covers
Rudolf DeHarak
286] Dylan
Milton Glaser
288] NeXT
Paul Rand
292] Dr. Strangelove
Pablo Ferro
295] Restaurant Florent
M&Co.
297] Disney World Signage
Sussman/Preja
301] The Public Theater Posters
Paul Davis
303] The Public Theater
Paula Scher
307] Altria Logo
INFORMATION
315] Ripley’s Believe It or Not!
318] Catalog Design Progress
Ladislav Sutnar
320] The Medium Is the Massage
Quentin Fiore
323] New York City Subway Map
Vignelli and Associates
ICONOGRAPHY
329] The Swastika
333] Heroic Icons
339] 1939/1940 New York World’s Fair
343] Air Corps U.S. Army
Joseph Binder
346] Shooting Targets
348] Darkie Toothpaste
351] Does It Make Sense?
April Greiman
353] Jambalaya
Stefan Sagmeister
STYLE
361] Novelty Typefaces
364] Japanese Movie Tickets
367] The Great Gargantua and Pantagruel
W. A. Dwiggins
370] Vanity Fair and Fortune Covers
Paolo Garretto
373] Artone
Seymour Chwast
376] The Lover
Louise Fili
379] French Paper
Charles Spencer Anderson
382] Propaganda
Art Chantry
COMMERCE
389] Show Cards
391] Razor Blade Labels
394] Japanese Matchbox Labels
397] Priester Match Poster
Lucian Bernhard
400] Golden Blossom Honey
Gustav Jensen
402] Advertising Fans
404] Billboards of the 1930s
406] Comic Strip Ads
409] The First Record Album
Alex Steinweiss
411] Cheap Thrills
R.Crumb, Bob Cato
415] Dust Jackets of the 1920s and 1930s
417] Advertising Stamps
419] Atoms for Peace
Erik Nitsche
422] Wolfschmidt
George Lois
426] NYNEX
Chiat/Day/Mojo