Emotional Capital for the Triple Win: 50 innovative ways to lead the consumption revolution
Emotional Capital for the Triple Win: 50 innovative ways to lead the consumption revolution by Elena V. Amber
English | June 24th, 2025 | ISBN: 1788607007 | 238 pages | True EPUB | 4.68 MB
English | June 24th, 2025 | ISBN: 1788607007 | 238 pages | True EPUB | 4.68 MB
"Amber's robust research, precise definitions, and extensive citations make for an intellectually rigorous read…a well-researched examination of consumer behavior." - Kirkus Reviews.
"Achieving meaningful change demands advocacy for new thinking and public demonstration that sustainability and profitability need not be mutually exclusive. Amber's bold, optimistic vision is inspiring." - BookLife by Publishers Weekly.
A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity. How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices.
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