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    Geoff Lancaster, Paul Reynolds - Marketing Made Simple

    Posted By: hue
    Geoff Lancaster, Paul Reynolds - Marketing Made Simple

    Geoff Lancaster, Paul Reynolds - Marketing Made Simple
    Made Simple | 2002 | ISBN: 075064771X | Pages: 256 | PDF | 1.08 MB

    One of the most challenging commissions for authors is to take a complex subject like
    marketing and explain it simply and comprehensively. Nevertheless, I am pleased to
    confirm that this is precisely what this book does. Marketing is all around us and plays
    a significant part in our lives whether we be consumers, business executives or students
    or even all three! Furthermore, the application of marketing concepts and techniques
    can also enhance our personal lives and ambitions, for marketing is not only an
    important core business function and an organization’s business philosophy (consisting
    of putting the customer first), it can also be translated into a personal life skill, for
    we all have to ‘market’ ourselves and our ideas to others during our life in order to fulfill
    career ambitions and achieve our goals. With all of us living busy lives, any book that
    can provide an overall insight into such a subject as marketing which draws from so
    many disciplines is to be applauded.
    It is an accepted fact that everyone can contribute to the marketing effort of their
    company or organization, as it is not just the preserve of the marketing department.
    Therefore everyone should read this book. There are chapters on every specialist area
    covering advertising, sales, pricing, buyer behaviour, supply channels and marketing
    strategy with additional chapters to cover the more contemporary areas such as
    customer relationship marketing. Many real-life mini case study are also included to
    illustrate successes and failure but above all I would like to commend this book on the
    basis that its user-friendly layout is a great aid to understanding. You can learn more
    from this book than from many of the more weightier tomes that are four times the
    length and three times the price! No businessman’s or business student’s bookshelf
    should be without a copy. There is no other convenient sized book of which I know
    that can summarize this subject so well. I guarantee that you will be regularly making
    reference to it and benefiting from its comprehensive contents.
    Thanks to original uploader!

    Geoff Lancaster, Paul Reynolds - Marketing Made Simple

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