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    3. FMCG Sales Toolkit: Complete Guide To FMCG Sales And Distribution With Case Studies

    FMCG Sales Toolkit: Complete Guide To FMCG Sales And Distribution With Case Studies

    Posted By: TiranaDok
    Date: 25 May 2024 09:29:06
    FMCG Sales Toolkit: Complete Guide To FMCG Sales And Distribution With Case Studies

    FMCG Sales Toolkit: Complete Guide To FMCG Sales And Distribution With Case Studies by Sandeep Ray
    English | October 29, 2023 | ISBN: N/A | ASIN: B0CM3P6G39 | 313 pages | EPUB | 5.93 Mb

    If you are a FMCG sales professional, FMCG entrepreneur or a student who wants to learn more about FMCG sales, then this book would become your great companion. It includes all the best practices, processes, formats, techniques used by the most successful FMCG organizations in India. You can use this book as a guide that will continuously help you in your journey in establishing and growing your FMCG sales and distribution business. This book is a result of more than two decades of sales, training and consulting experience, mostly in the FMCG industry.
    This Book covers the following topics:
    1. FMCG Overview
    2. FMCG Product Categories
    3. Go To Market Strategy
    4. Planning for Coverage Expansion
    5. Distributor Appointment and Evaluation
    6. Trade Marketing and BTL
    7. Roles Accountabilities and Measures of the Sales Team
    8. SR and SOs Ways Of Working
    9. Sales Data Analysis

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