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    Innovative Customer Insights for Everyone

    Posted By: lucky_aut
    Date: 16 May 2025 15:26:23
    Innovative Customer Insights for Everyone

    Innovative Customer Insights for Everyone
    Released: 16/5/2025
    Duration: 1h 50m 42s | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 248 MB
    Genre: eLearning | Language: English


    In this course sales, marketing, support, and product professionals learn how to be significantly more successful by understanding who their customers are and what they need. Join instructor Drew Falkman as he shows you how to recognize which customer insights are the most meaningful to your operations and business. Learn how to measure your efforts around actionable data, build an ICP (ideal customer profile) you can use across the enterprise to craft stronger marketing messages, get better leads, and have higher conversion and retention rates. Drew explains the concepts of TAM (total addressable market), SAM (serviceable addressable market) and SOM (serviceable obtainable market) and how they correspond to your customers and marketing, sales, support, and product efforts.
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