Short-Term Rental Success: Build A 5-Star Business

The Art of Short-Term Rentals: From First-Time Host to 5-Star Superhost — Build, Launch, and Scale Your STR Business

What you'll learn

Students will learn how to identify their guest avatar, design for comfort and appeal, and set up amenities that drive positive reviews and repeat bookings.

Students will be able to craft compelling Airbnb/VRBO listings — with help from AI tools — that clearly communicate value and stand out from the competition.

Students will gain a complete pricing and booking strategy, including how to use dynamic pricing, booking windows, automation platforms to save time and profits

From automated messaging to emergency plans and review strategy, students will develop the tools and confidence to run their rental like a true business.

Requirements

This course is designed for beginners — no prior experience is required!

Have an interest in starting or improving a short-term rental on platforms like Airbnb or VRBO.

Own or plan to acquire a property they want to use as a short-term rental (or be actively researching).

Be comfortable using basic apps, email, and online tools.

Have internet access and a computer or mobile device to watch the course and complete action steps.

Be ready to take action and apply what they learn, this is a hands-on, results-focused course!

Description

With over 6 years of hands-on experience in the short-term rental industry, I’ve had the opportunity to host thousands of guests across a diverse mix of markets — from laid-back beach towns to high-demand mountain destinations to fast-paced urban cities. This broad exposure has given me a deep understanding of what it takes to succeed in a variety of short-term rental environments.What truly sets my journey apart is that the majority of my properties are managed remotely. I’ve built and refined systems that allow me to run a profitable, guest-pleasing business without being physically present. From smart technology to streamlined communication and automation tools, I’ve figured out how to deliver 5-star hospitality — from hundreds of miles away.Whether you’re just getting started with your first short-term rental or looking to take your existing rental to the next level, I’m here to show you a clear, actionable path forward. You’ll learn how to launch strategically, manage efficiently, and grow sustainably — all while avoiding the costly mistakes most new hosts make.This course is the framework I wish I had when I started. Now, it’s yours. Let’s build your short-term rental success — together. I am here to help you in anyway I can.

Overview

Section 1: STR Mindset & Business Model Basics

Lecture 1 Welcome & Course Overview

Section 2: Choosing the Right Property & Market

Lecture 2 Introduction to Market Selection

Lecture 3 Why Local Knowledge Gives You an Edge

Lecture 4 Destination Types – Beach, Mountains, Urban, Suburban

Lecture 5 The Power of Proximity

Lecture 6 Creating a Unique Property

Lecture 7 Understanding Regulations, Taxes & Permits

Lecture 8 Action Plan – Analyze Your Market

Section 3: Designing for Guest Experience

Lecture 9 Create Your Guest Avatar

Lecture 10 Designing for Your Avatar, Not Everyone

Lecture 11 Amenities that Attract & Retain

Lecture 12 Design Choices That Reflect Guest Expectations

Lecture 13 Don’t Forget the Small Touches

Lecture 14 Action Plan - Design Audit Checklist

Lecture 15 Additional Content: Standard Items for your Short-Term Rental

Section 4: Creating a Listing That Turns Lookers into Bookers

Lecture 16 Lead with Your Photos

Lecture 17 How to Make Every Photo Work for You

Lecture 18 Creating a Listing that Turns Lookers into Bookers

Lecture 19 Crafting a Title Thats Fun, Clear, and Click-Worthy

Lecture 20 Describing Amenities with Style

Lecture 21 Action Plan: Listing Checklist

Section 5: Pricing & Booking Strategy

Lecture 22 Why Pricing Is More Than Just Picking a Number

Lecture 23 The Power of Dynamic Pricing

Lecture 24 Booking Windows - Timing is Everything

Lecture 25 Minimum Stay Strategy

Lecture 26 Manual Adjustments that Make a Difference

Lecture 27 Action Plan - Build Your Pricing Playbook

Section 6: Guest Communication & Hospitality

Lecture 28 Why Communication = Guest Confidence

Lecture 29 The 4 Phases of Guest Communication

Lecture 30 Pre-Booking Messages: Build Trust Fast

Lecture 31 Handling Questions, Issues & Complaints

Lecture 32 Hospitality Extras That Guests Rave About

Lecture 33 Action Plan - Build Your Messaging Flow

Lecture 34 Additional Content: Automated Messages Examples

Section 7: Cleaning & Maintenance

Lecture 35 Why Clean & Maintained = Booked & Reviewed

Lecture 36 Cleaner Coordination - Building a Reliable Turnover Team

Lecture 37 Maintenance - Be Proactive, Not Reactive

Lecture 38 Review Strategy - How to Get & Give 5-Stars

Lecture 39 Action Plan - The 5-Star System Checklist

Lecture 40 Additional Content: The Review Play When You're Just Starting Out

Section 8: Using Tech & Automation

Lecture 41 Why Automation is Key to Scaling Without Burnout

Lecture 42 Essential Tools for Hosts The Tech Stack You Need

Lecture 43 Automated Messaging That Still Feels Personal

Lecture 44 Smart Pricing Without the Guesswork

Lecture 45 Cleaner Team Coordination Tools

Lecture 46 Action Plan: Build Your STR Tech Stack

Lecture 47 Additional Content: Tech Stack I Use

Section 9: Marketing Beyond the OTA’s

Lecture 48 Why You Shouldn't Reply on Just AirBnB or VRBO

Section 10: Handling Guest Issues & Emergencies

Lecture 49 When Things Go Wrong, Because Sometimes They Just Do

Lecture 50 Common Guest Issues & How to Resolve Them

Lecture 51 Emergency Prep - Systems That Save You Stress

Lecture 52 When to Compensate (and When Not To)

Lecture 53 Action Plan: Your “What If” Protocol

Section 11: Scaling with Multiple Properties

Lecture 54 What Scaling Really Means

Lecture 55 Signs You’re Ready to Add Another Property

Lecture 56 Keeping Standards High Across All Properties

Lecture 57 Managing Multiple Listings Efficiently

Lecture 58 Action Plan - Your Growth Blueprint

Section 12: Final Steps, Motivation & Action Plan

Lecture 59 Congratulations — You’ve Come a Long Way

Lecture 60 Recap — What You’ve Learned and Built

Lecture 61 The Truth About Progress and Patience

Lecture 62 Your Next 30 Days — Step-by-Step Launch Plan

Lecture 63 Final Words of Encouragement

Lecture 64 Additional Content: Continuing Education — Learn from the Best in the Business

This course is for anyone who wants to turn a property into a profitable, 5-star short-term rental, even if you're starting from scratch.,A beginner interested in hosting your first Short-Term Rental.,A property owner who wants to maximize income from a second home or vacation property.,A new STR host struggling to get bookings or great reviews.,A real estate investor exploring the short-term rental model for higher cash flow.,A DIY-minded entrepreneur who wants to build a guest-focused, system-driven STR business,Someone who wants to create beautiful, memorable guest stays, not just a listing.