Product Management Core Skills and Concepts

Master Product Management Skills for a Thriving Career

What you'll learn
Key principles and skills to became successful product manager
The stages of the product lifecycle and how to target the right audiences
How to identify and understand your customers and their journey
How to conduct effective customer interviews and discovery processes
Market and competitor analysis for strategic insights
How to set pricing strategies and hold pricing interviews
How to develop distribution strategies and optimize sales funnels
The methods for measuring product success using key metrics and analytics tools

Requirements
There are no special requirements or skills needed

Description
This course gives you a clear, straightforward foundation in product management. You’ll learn the core ideas and frameworks that help you understand how products are built, why users love them, and how successful teams think about bringing value to market.Who is this forJunior and mid‑level product managersProfessionals from other fields are eager to switch into product rolesWhat you’ll masterCore frameworks of product management: learn the building blocks, from defining problems to shaping solutionsMarket analysis deep‑dive: frameworks for evaluating market size, segments, trends, and opportunity landscapesProduct‑market fit: what it means and how to recognize itUser‑centered thinking: techniques for discovering real customer needs and turning insights into better productsStrategic models: simple approaches to pricing, positioning, and distributionMeasuring success: choose and track the right metrics to see if your product is on trackWhy this course worksClear, everyday language that anyone can follow - no prior tech or domain expertise requiredBig‑picture concepts you can apply in any company or industryShort, focused lessons that fit into your busy scheduleYOU’LL HAVE THE OPPORTUNITY TO LEARN FROM TOP PROFESSIONALS:Irina Vasilenko, is a seasoned professional with over 12 years of experience in product management. She worked with a range of companies from agile startups to Fortune 500 enterprises. In the past five years, Irina has specialized in strategic product consulting, helping organizations with product discovery, product strategy, and go-to-market execution.Our SkillsBooster Academy offers diverse online courses in digital marketing, Generative AI, e-commerce, project and product management, IT, and more to elevate your professional skills.Overall, our instructors collected a vast amount of qualifications and certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)More than 900,000 specialists worldwide have enrolled in our online coursesOur training in product management includes:Theory: About 3 hours of engaging video lectures with real-world examplesLifetime access to all course content and updatesPersonalized support to address your questions and challengesUdemy certificate of completion to enhance your professional credentialsBuild your product management instincts and speak the language of product teams. Enroll today and start turning smart ideas—backed by solid market research—into products people love.SHOULD YOU BE WORRIED?This course comes with a 30-day money-back guarantee.Enroll today and take the first step toward mastering product management!

Who this course is for:
Beginners in product management looking to gain essential skills, Middle product managers who want to rearrange and improve their knowledge, IT professionals, designers, and business analysts seeking to transition into product management, Aspiring entrepreneurs who want to develop successful products, Students exploring career opportunities in product management