Business Law Basics for Influencer Marketing Campaigns
Business Law Basics for Influencer Marketing Campaigns
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 54m | 144 MB
Instructor: Ken Sterling
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 54m | 144 MB
Instructor: Ken Sterling
Navigating the legal landscape is essential for successful influencer marketing. In this course, Ken Sterling, a legal marketing expert, reveals key legal tenets to protect your campaigns and elevate your brand's credibility. You'll learn how to draft critical contract clauses, negotiate terms, and safeguard intellectual property. Additionally, you'll understand FTC guidelines, international regulations, and privacy concerns. After this course, you'll be equipped to enhance your campaigns with vital legal insights.
Learning objectives
- Draft essential clauses in influencer agreements.
- Negotiate contract terms to ensure mutual agreement.
- Protect brand intellectual property effectively.
- Navigate influencer intellectual property rights.
- Address copyright and trademark issues.
- Comply with FTC guidelines and international regulations.
- Implement best practices for protecting user privacy.
Business Law Basics for Influencer Marketing Campaigns
