F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons»
F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons»
John Wiley & Sons | ISBN 0471662712 | 2005 Year | PDF | 8,24 Mb | 290 Pages
John Wiley & Sons | ISBN 0471662712 | 2005 Year | PDF | 8,24 Mb | 290 Pages
A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet-;two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world's favorite whiskies, and the story of the nation and families that made them so.