John Mole, "Mind Your Manners: Managing Business Cultures in the New Global Europe ", Nicholas Brealey Publishing | ISBN 1857883144 | 2003 Year | PDF | ~1 Mb | 286 Pages
|“||Praised by Business Week as "invaluable political and psychological profiles of each nationality...a wonderfully entertaining view of others as well as ourselves" and named a Financial Times Business Book of the Year, Mind Your Manners has become a 50,000-copy bestseller and the standard guide to European business cultures for over a decade. |
Now in a fully expanded and updated Third edition, this practical guide contains a further fifteen country chapters to include all the additional countries - from the Baltics to the Balkans - applying for membership to the European Union, the world's biggest global market. This major new edition comprehensively covers no less than thirty-three different business cultures from Russia to America, Norway to Switzerland, Finland to Turkey.
Much more than a simple catalogue of countries, Mind Your Manners explores Europe's extraordinary political, economic and social changes and the effect these have on the way we work together. New chapters on diversity and change identify the key elements that shape the business environment of the continent. Body language and negotiation are among the key topics that have been added to the chapters on cultural awareness with their practical models and toolkits such as The Mole Map.
Understanding the nature of cultural diversity is one thing. Managing it day-to-day is another. Based on interviews, surveys and workshops with over a thousand managers of fifty nationalities who were willing to share their experiences of working with cultural diversity, this practical guide is for all those of any nationality intending to do successful business in the world's biggest global market.