Successful B2B Trade Show Management and Marketing

Cross-cultural market research, marketing strategies, international sales, export

This is a practical course build for all producers who find themselves deprived of a high percentage of their profits for the benefit of traders and importers. This is a fighting chance for them to learn how to find a more profitable market for their products and how to present themselves with confidence and professionalism in order to attract more suitable partners.

The course is suitable for producers or traders of consumer goods who wants to expand their business on other markets and they want to learn how to plan and participate successfully to a trade show and what marketing tools to use. x

If you are taking this course without having a company and a product in mind I encourage you to pick a company your would like to work for and do all the research, planning and preparing for a market you consider opportunistic and then use your work to get an interview with them. Practicing will help you become confident and rely on your new acquired skills.

This course is not for you if you are an expert in marketing: market research, trade fairs, communication and promotional materials.

By the end of this course you will be able to research new markets opportunities, to plan and participate to a B2B trade fair and to plan and prepare the marketing plan for the event.