Product Marketing with AI

Leverage ChatGPT and AI Tools to Automate, Optimize, and Scale Product Marketing Strategies

What you'll learn
- Understand the fundamentals of product marketing and AI applications.
- Use ChatGPT to automate content generation across channels.
- Build effective marketing prompts and troubleshoot AI responses.
- Conduct AI-powered market research and competitive analysis.
- Personalize customer communication at scale using AI.
- Analyze and optimize campaigns with AI-assisted insights.
- Integrate ChatGPT with free tools to build efficient workflows.
- Create and execute a complete AI-driven product marketing strategy.

Requirements
- Marketing strategists who want to future-proof their skills with AI.

Description
This course is designed for marketing professionals who are new to AI and want to explore how ChatGPT and other free tools can revolutionize product marketing workflows. Whether you're part of a startup or an established business, you'll learn to implement AI-driven strategies that boost efficiency, personalize content, and automate communications across channels.

Module 1: Course Introduction and OverviewYou'll start with an overview of the course structure and objectives, laying the foundation for your AI learning journey in product marketing.

Module 2: Foundations of AI and ChatGPT for Product MarketingUnderstand the core concepts of product marketing and how AI is transforming the industry. Learn to use ChatGPT, unlock GPT-4 features, avoid common mistakes, and map AI use cases within your organization.

Module 3: Mastering Prompt Engineering for MarketersExplore essential and advanced prompt engineering techniques tailored for marketing. You’ll create reusable templates, build a personal prompt library, and troubleshoot poor responses to get optimal AI outputs.

Module 4: Content Creation Across ChannelsDiscover how to generate SEO-friendly content, blogs, emails, social media posts, video scripts, and landing pages using ChatGPT. You’ll learn to create full content calendars and workflows powered by AI.

Module 5: Market Research, Personas & Competitive AnalysisUse ChatGPT to perform trend analysis, build customer personas, conduct SWOT and competitor analysis, and develop actionable strategies from AI-driven research.

Module 6: Customer Engagement & Communication AutomationAutomate FAQs, support scripts, and chatbot flows. Craft personalized follow-up emails, retargeting messages, and customer journey content using ChatGPT, while maintaining human-like interaction.

Module 7: Campaign Optimization & AI AnalyticsLearn to use ChatGPT for campaign analysis, A/B test planning, KPI dashboards, predictive analysis, and automated reporting—turning raw data into strategic decisions.

Module 8: Advanced AI Workflows & Free Tool IntegrationsIntegrate ChatGPT with tools like Google Sheets and Notion. Build end-to-end workflows for marketing task automation, content library management, and large-scale personalization without paid platforms.

Module 9: Final Project + AI Strategy ClinicDevelop your own AI-powered marketing campaign. You'll receive guidance on execution, optimization, and future-proofing your strategy in a rapidly evolving AI landscape.

By the end of this course, you'll be equipped to implement AI tools into your day-to-day marketing tasks, improve campaign outcomes, and lead innovation within your marketing team.

Who this course is for:
- Marketing professionals new to AI or ChatGPT.
- Product marketers looking to boost efficiency and automation.
- Content creators and copywriters exploring AI-driven tools.
- Freelancers or startup teams without access to big marketing budgets.
- Data-driven marketers interested in campaign optimization with AI.
- Customer experience and CRM specialists seeking personalization at scale.
- Marketing strategists who want to future-proof their skills with AI.
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