Al Coke, «Seven Steps to a Successful Business Plan»
American Management Association | ISBN 0814406483 | 2001 Year | PDF | 5,57 Mb | 428 Pages
American Management Association | ISBN 0814406483 | 2001 Year | PDF | 5,57 Mb | 428 Pages
As the saying goes, “People don't plan to fail – they fail to plan” In business, this failing is fatal – because planning is essential to the well-being and success of any company. Seven Steps to a Successful Business Plan cuts past the traditional planning problems, and provides readers with a documented method of building a simplified business plan that works!
The book helps managers find a sensible starting point, understand the value of an integrated planning model, and finally write a logical business plan. Four features make it all work:
1. A Seven-Step Planning Process – How you plan to integrate planning down to the lowest level.
2. Your Management Story – Defining what the company is "about," and asking yourself if it makes a good "story."
3. The Concept of backPlanning – Where do you want to be, and how do you work backward from there?
4. The 5-Page Business Plan – How can you create a concise, functional, and user-friendly plan – in just 5 pages?
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