Internet Marketing and Big Data Exploitation (Repost)
Internet Marketing and Big Data Exploitation by Ian Chaston
English | PDF,EPUB | 2015 | 298 Pages | ISBN : 1137488948 | 2.5 MB
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
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