Impact of ICTs on Event Management and Marketing
Impact of ICTs on Event Management and Marketing
IGI Global | English | 2021 | ISBN-10: 1799849546 | 357 pages | PDF | 7.22 MB
IGI Global | English | 2021 | ISBN-10: 1799849546 | 357 pages | PDF | 7.22 MB
by Kemal Birdir (Editor), Sevda Birdir (Editor), Ali Dalgic (Editor)
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task.
Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Topics Covered
The many academic areas covered in this publication include, but are not limited to:
Artificial Intelligence
Consumer Behavior
Digital Environments
Digital Marketing
Event Planning
Event Tourism
Generational Consumers
Human Resource Management
Virtual Reality
Website Quality