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Quick Guide Sound Marketing: Wie Sie mit akustischen Reizen Ihre Marke stärken

Posted By: AvaxGenius
Quick Guide Sound Marketing: Wie Sie mit akustischen Reizen Ihre Marke stärken

Quick Guide Sound Marketing: Wie Sie mit akustischen Reizen Ihre Marke stärken by Paul Steiner
Deutsch | PDF,EPUB | 2021 | 120 Pages | ISBN : 3658350946 | 1.4 MB

Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte durch möglichst viele Sinne gezielt zu vermitteln, um sich von der Konkurrenz explizit abzuheben und Konsumenten langfristig an ihre Marke zu binden.

«Summary of Hooked» by Instaread

Posted By: Gelsomino
«Summary of Hooked» by Instaread

«Summary of Hooked» by Instaread
English | EPUB | 0.2 MB

Font Psychology: Why Fonts Matter and How They Influence Consumer Behavior

Posted By: yoyoloit
Font Psychology: Why Fonts Matter and How They Influence Consumer Behavior

Font Psychology: Why Fonts Matter and How They Influence Consumer Behavior
by Lewis, Richard G.

English | 2021 | ISBN: ‎ B09JCD1WVW | 89 pages | EPUB | 3.57 MB

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

Posted By: First1
From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult
English | October 28th, 2021 | ISBN: 126425878X | 288 pages | True EPUB | 1.99 MB

Stop satisfying your customers – and start impressing them – using the strategies of Apple, Costco, Disney, and other industry dominators.

Consumer Behavior, Global Edition, 12th Edition

Posted By: yoyoloit
Consumer Behavior, Global Edition, 12th Edition

Consumer Behavior, EBook, Global Edition
by Schiffman, Leon; Wisenblit, Joseph;

English | 2019 | ISBN: ‎ 1292269243 , 978-1292318103 | 509 pages | True PDF | 23.98 MB

Understanding Economic Equilibrium: Making Your Way Through an Interdependent World

Posted By: First1
Understanding Economic Equilibrium: Making Your Way Through an Interdependent World

Understanding Economic Equilibrium: Making Your Way Through an Interdependent World by Thomas J. Cunningham, Mike Shaw
English | May 11th, 2021 | ISBN: 1637420382 | 222 pages | True EPUB | 1.87 MB

Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture.

Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning

Posted By: First1
Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning

Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning by Emmanuel Probst
English | October 5th, 2021 | ISBN: 1576879828 | 176 pages | True EPUB | 1.78 MB

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim.

Consumer Behavior: Buying, Having, and Being, Global Edition, 13th Edition

Posted By: yoyoloit
Consumer Behavior: Buying, Having, and Being, Global Edition, 13th Edition

Consumer Behavior: Buying, Having, and Being, EBook, Global Edition
by Solomon, Michael;

English | 2020 | ISBN: 1292318104 | 641 pages | True PDF | 66.68 MB

Research on Firm Financial Performance and Consumer Behavior

Posted By: yoyoloit
Research on Firm Financial Performance and Consumer Behavior

Research on Firm Financial Performance and Consumer Behavior
by Beta Yulianita Gitaharie;

English | 2020 | ISBN: 1536181536 | 357 pages | True PDF | 6.69 MB

Product Innovation Management: Intelligence, Discovery, Development

Posted By: AvaxGenius
Product Innovation Management: Intelligence, Discovery, Development

Product Innovation Management: Intelligence, Discovery, Development by Stefano Biazzo
English | PDF,EPUB | 2021 | 197 Pages | ISBN : 3030750108 | 16.6 MB

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.

Leveraging Consumer Behavior and Psychology in the Digital Economy

Posted By: readerXXI
Leveraging Consumer Behavior and Psychology in the Digital Economy

Leveraging Consumer Behavior and Psychology in the Digital Economy
by Norazah Mohd Suki and Norbayah Mohd Suki
English | 2020 | ISBN: 179983042X | 321 Pages | PDF | 9.2 MB

Ethical Consumerism and Comparative Studies Across Different Cultures : Emerging Research and Opportunities

Posted By: readerXXI
Ethical Consumerism and Comparative Studies Across Different Cultures : Emerging Research and Opportunities

Ethical Consumerism and Comparative Studies Across Different Cultures :
Emerging Research and Opportunities

by Ebtihaj Ahmad Al-A'Ali and Meryem Masmoudi
English | 2020 | ISBN: 1799802728 | 260 Pages | PDF | 4.82 MB

Impact of ICTs on Event Management and Marketing

Posted By: Underaglassmoon
Impact of ICTs on Event Management and Marketing

Impact of ICTs on Event Management and Marketing
IGI Global | English | 2021 | ISBN-10: 1799849546 | 357 pages | PDF | 7.22 MB

by Kemal Birdir (Editor), Sevda Birdir (Editor), Ali Dalgic (Editor)
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task

Time for Things : Labor, Leisure, and the Rise of Mass Consumption

Posted By: readerXXI
Time for Things : Labor, Leisure, and the Rise of Mass Consumption

Time for Things : Labor, Leisure, and the Rise of Mass Consumption
by Stephen D. Rosenberg
English | 2021 | ISBN: 0674979516 | 355 Pages | PDF | 4.68 MB

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Posted By: readerXXI
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Handbook of Research on Transmedia Storytelling, Audience Engagement,
and Business Strategies

by Victor Hernandez-Santaolalla
English | 2020 | ISBN: 1799831191 | 487 Pages | PDF | 9.1 MB