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How Economics Can Save the World: Simple Ideas to Solve Our Biggest Problems

Posted By: First1
How Economics Can Save the World: Simple Ideas to Solve Our Biggest Problems

How Economics Can Save the World: Simple Ideas to Solve Our Biggest Problems by Erik Angner
English | January 26th, 2023 | ISBN: 0241502691, 0241502705 | 277 pages | True EPUB | 1.07 MB

Economics has the power to make the world a better, happier and safer place: this book shows you how

«Moral Hazard in Health Insurance» by Amy Finkelstein

Posted By: Gelsomino
«Moral Hazard in Health Insurance» by Amy Finkelstein

«Moral Hazard in Health Insurance» by Amy Finkelstein
English | EPUB | 0.4 MB

«Selling Beauty» by Morag Martin

Posted By: Gelsomino
«Selling Beauty» by Morag Martin

«Selling Beauty» by Morag Martin
English | EPUB | 1.2 MB

Changing How We Choose: The New Science of Morality (The MIT Press)

Posted By: First1
Changing How We Choose: The New Science of Morality (The MIT Press)

Changing How We Choose: The New Science of Morality (The MIT Press) by A. David Redish
English | December 6th, 2022 | ISBN: 0262047365 | 384 pages | True EPUB | 0.56 MB

The “new science of morality” that will change how we see each other, how we build our communities, and how we live our lives.

Ethics and Neuromarketing: Implications for Market Research and Business Practice (Repost)

Posted By: AvaxGenius
Ethics and Neuromarketing: Implications for Market Research and Business Practice (Repost)

Ethics and Neuromarketing: Implications for Market Research and Business Practice by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu
English | PDF | 2017 | 218 Pages | ISBN : 3319456075 | 3.6 MB

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process.

«Coupon Crazy» by Mary Potter Kenyon

Posted By: Gelsomino
«Coupon Crazy» by Mary Potter Kenyon

«Coupon Crazy» by Mary Potter Kenyon
English | EPUB | 16.7 MB

The Cult of the Customer, Updated New Edition

Posted By: readerXXI
The Cult of the Customer, Updated New Edition

The Cult of the Customer : Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists, Updated New Edition
by Shep Hyken
English | 2020 | ISBN: 1640951539 | 280 Pages | True ePUB | 3.22 MB

Dark Social: Understanding the Darker Side of Work, Personality and Social Media

Posted By: l3ivo
Dark Social: Understanding the Darker Side of Work, Personality and Social Media

Ian MacRae, "Dark Social: Understanding the Darker Side of Work, Personality and Social Media"
English | 2021 | ISBN: 1472983122 | 288 pages | EPUB | 2.2 MB

Consumer Behavior: Using Neuroscience to Improve Your Marketing

Posted By: lucky_aut
Consumer Behavior: Using Neuroscience to Improve Your Marketing

Consumer Behavior: Using Neuroscience to Improve Your Marketing
Duration: 50m 49s | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 636 MB
Genre: eLearning | Language: English

«Fish Sticks, Sports Bras, & Aluminum» by Paul R. Josephson

Posted By: Gelsomino
«Fish Sticks, Sports Bras, & Aluminum» by Paul R. Josephson

«Fish Sticks, Sports Bras, & Aluminum» by Paul R. Josephson
English | EPUB | 0.9 MB

Getting Price Right : The Behavioral Economics of Profitable Pricing

Posted By: readerXXI
Getting Price Right : The Behavioral Economics of Profitable Pricing

Getting Price Right : The Behavioral Economics of Profitable Pricing
by Gerald Smith
English | 2021 | ISBN: 0231190700 | 353 Pages | True PDF | 9.7 MB

«Copycats & Contrarians» by Michelle Baddeley

Posted By: Gelsomino
«Copycats & Contrarians» by Michelle Baddeley

«Copycats & Contrarians» by Michelle Baddeley
English | EPUB | 2.0 MB

Wine Markets : Genres and Identities

Posted By: readerXXI
Wine Markets : Genres and Identities

Wine Markets : Genres and Identities
by Michael T. Hannan, Giacomo Negro
English | 2021 | ISBN: 0231203705 | 280 Pages | True PDF | 28 MB

«Making Italian America» by Simone Cinotto

Posted By: Gelsomino
«Making Italian America» by Simone Cinotto

«Making Italian America» by Simone Cinotto
English | EPUB | 2.1 MB

Markentools I: Brand Canvas Marken holistisch verstehen und managen mit dem B*canvas 2.0

Posted By: AvaxGenius
Markentools I: Brand Canvas Marken holistisch verstehen und managen mit dem B*canvas 2.0

Markentools I: Brand Canvas Marken holistisch verstehen und managen mit dem B*canvas 2.0 by Carsten Baumgarth
Deutsch | PDF | 2022 | 65 Pages | ISBN : 3658382317 | 1.3 MB

Markenführung muss heute holistisch verstanden und umgesetzt werden. Der B*canvas 2.0, welcher die Grundidee und Methodik des Business Canvas nach Osterwalder und Pigneuer auf den Markenbereich überträgt, fördert dieses ganzheitliche Verständnis. Der B*canvas 2.0 wird ausführlich inklusive Hilfstools und Hinweisen zur praktischen Anwendung vorgestellt. Abgerundet wird die Darstellung mit konkreten Anwendungsfällen wie der holistischen Beschreibung der Marke Werkhaus, Integration des B*canvas in ein Markenaudit, Entwicklung von Marken für Start-ups und Bezugsrahmen für die Hochschullehre sowie Aus- und Weiterbildung.