Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent "industry dissonance" – when market realities outpace corporate strategies.

The strategies and techniques of THE investment legend Warren Buffett Wealth follows the world's greatest investor from the beginning of his career, as he takes a 100-dollar investment and turns it into one of the most successful multibillion-dollar companies in the world. By carefully detailing how Buffett began his career and discussing what he learned from Benjamin Graham, this book reveals the true secrets to Buffett's success. Readers will see how Buffett reached the pinnacle of his profession by following certain key principles such as investing in old-style traditional American companies, holding the companies forever, and hiring and keeping the same managers.

Do you want to learn about Microsoft's ASP and use it via Dreamweaver 8 to add the power of a database to your website? Use dynamic web forms to exchange data between you and your users? Build complete web applications? This book shows you how to do all that and more. Dreamweaver 8 takes a lot of the hard work out of performing tasks such as integrating a database into your website, but it can't do everything. That's why this book not only shows you how to use all of Dreamweaver's functions, but also shows you how the underlying code functions, so you can then work around Dreamweaver's shortcomings. There's no attempt to turn you into a code guru, but you'll come away with sufficient knowledge of basic ASP to have the confidence to dive into the Dreamweaver code and tweak it to your own requirements. The emphasis is exclusively on ASP, so you don't waste any time on information that's not relevant to what you want to do. Omar and Rob first take you through the latest version of Dreamweaver, and how ASP fits into it, then look in-depth at setting up your work environment &emdash; installing ASP, Access (and SQL Server), and the IIS web server, making sure they are all working together, and setting up a new web site via Dreamweaver. They then get to work, using several tutorials and real world examples, covering topics such as ASP Essentials (knowing what ASP code looks like,) working with forms, designing and implementing effective databases using Access and SQL Server, debugging and troubleshooting, and creating dynamic navigation, login, and search functionality.

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.

The latest edition edition of International Economics improves and builds upon the popular features of previous editions. The graphs, tables and statistics are of course all updated, but also added are improved sections on topics including

Single-Camera Video Production is easy reading for the newcomer yet it has enough depth for the video professional. Chapters on digital video, nonlinear editing and a full description of pre-production treatments and contracts make it an excellent resource.

Fundamentally, computers just deal with numbers. They store letters and other characters by assigning a number for each one. There are hundreds of different encoding systems for mapping characters to numbers, but Unicode promises a single mapping. Unicode enables a single software product or website to be targeted across multiple platforms, languages and countries without re-engineering. It's no wonder that industry giants like Apple, Hewlett-Packard, IBM andMicrosoft have all adopted Unicode.

The product of a five-year collaboration between Dr. Ari Kiev, a leading psychiatrist renowned for his success with Olympic athletes, and top equities trader Steve Cohen, Trading to Win gives you the essential tools to overcome outmoded, self-limiting beliefs and mindsets that may be keeping you from a higher level of success. Illustrated with real market scenarios and applications, this powerful program will help psych you into a less stressful, more self-possessed mastery of the trading game and help you reach goals you may never have thought possible.

Swing trading is gaining popularity as a powerful method to increase returns—and potentially lower risks—by profiting from short-term price moves. The Master Swing Trader explains how traders can use technical analysis, charting, and market sentiment to make trades that hold through price fluctuations and noise with wider stops. This complete, practical guide to making profitable short-term trades—based on the author’s popular “Mastering the Trade” online course—uses dozens of charts and graphs to illustrate proven swing trading concepts and strategies. Experienced day, position, and online traders will benefit immediately from: - The 7 Bells – unique tools to uncover promising short-term prospects - Techniques to profit from low-risk short sales - The 4 repeating cycles for perfectly timed trades

Today's active investors enjoy spotting, tracking, and paying bottom dollar on undiscovered gems. In The Superstock Investor, stock-picking icon Charles LaLoggia provides the tools and insights sharp investors need to uncover ready-to-perform stocks–and walks the reader step-by-step through the process of identifying and selecting these stocks before they break out to become true Superstocks.

Avionics provide crews and passengers with an array of capabilities. Cockpit crews can operate with fewer pilots, greater efficiency, and immediate critical information. Passengers can enjoy the ultimate in inflight entertainment: live television and audio broadcasts and access to the Internet and e-mail.Since avionics are the among most expensive items on an aircraft, designers are continually challenged to produce cost-effective, highly reliable hardware. Whether you are a working engineer or a manager, you need a source you can refer to for the latest information on any aspect of avionics.The Avionics Handbook presents complete coverage of the field, from the building blocks of a typical system through the process used in designing, building, and testing modern military and civil aircraft avionics systems. It includes examples from emerging technologies, such as pilot-aircraft speech interaction and synthetic vision. With contributions from top practitioners in the field, this volume presents a complete overview of avionics to give you the knowledge you need to approach any problem.