Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
Kaplan Business | 2003 | 384 pages | ISBN-10: 0793177553 | CHM | 2.39 MB
Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal.