Personality Assessment with ID37: Motivation and the Ability to Self-Direct

This book offers a practical approach to fostering self-efficacy and improving understanding of others’ behavior. The authors introduce the ID37 instrument as a psychological model and assessment procedure for analyzing personalities and motivations, showing how exploring one’s own personality can lead to more effective self-direction, greater satisfaction with life, and more profound success.
By combining aspects of motivational psychology with practical diagnostics application, the book aims to demonstrate the practical benefits of motivation analysis on understanding identity formation and development.
Among the topics addressed:

Personality traits and states
Motivation-driven action
The 16 motives and their impact
Obstacles to achieving satisfaction
Case studies from business coaching, leadership, and HR management scenarios
· Including the basics on motivational psychology as well as a variety of case studies and practical tips for day-to-day work, The ID37 Personality Analysis is a useful reference for students and researchers interested in personality development as well as HR managers and leaders looking to deepen their knowledge of motivational psychology.


Thomas Staller is a trained mathematician who has served as a managing director and executive board member with various firms in information technology, telecommunications, media and management consulting. As a consultant, coach and trainer, he helps executives and their teams as they undergo change. After several years of first-hand experience with the Reiss Motivation Profile®, he worked together with the University of Luxembourg in developing the LUXXprofile and the ID37 personality assessment. Thomas Staller is an acclaimed expert on personality, motivation and behavior.

Cornelia Kirschke is an industrial engineer with extensive experience in marketing and communications management. She has worked with a variety of global media, telecommunications and information technology companies. Her current work as a consultant and interim manager has expanded her marketing expertise to include a deep knowledge of motivational and behavioral psychology.