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    Consumer Brand Relationships in Tourism: An International Perspective

    Posted By: AvaxGenius
    Consumer Brand Relationships in Tourism: An International Perspective

    Consumer Brand Relationships in Tourism: An International Perspective by Raouf Ahmad Rather
    English | PDF EPUB (True) | 2024 | 662 Pages | ISBN : 3031595343 | 35.7 MB

    This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.
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