Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations (Repost)
Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations by Nils Levsen
English | PDF | 2015 | 352 Pages | ISBN : 3658088141 | 6.8 MB
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Contents
Early Adoption Patterns and Lead Markets of Selected Age-Based Innovations
Analysis of Lead Market Candidate Countries Based on Extant Theory
Market Participant Study
Age-Specialized Innovations: Stakeholder Structure and Implications
Target Groups
Researchers and students of innovation management, technology management, sociology, and gerontology
Executives of product development