CRM Goes Digital
CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service
English | 2025 | ISBN: 365845797X | 314 Pages | PDF EPUB (True) | 20 MB
English | 2025 | ISBN: 365845797X | 314 Pages | PDF EPUB (True) | 20 MB
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc.