Introduction to Electronic Commerce and Social Commerce (Springer Texts in Business and Economics) by Efraim Turban, Judy Whiteside, David King Jon OutlandEnglish | PDF (True) | 2017 | 446 Pages | ISBN : 3319500902 | 10.2 MB
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.
