Use and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios
Use and Effect of Outdoor Advertising for Member Acquisition of Stationary Fitness Studios from the Perspective of Studio Operators by Karsten Happel
English | October 18, 2025 | ISBN: 3658490926 | 120 pages | True ePUB, PDF | 15 Mb
English | October 18, 2025 | ISBN: 3658490926 | 120 pages | True ePUB, PDF | 15 Mb
This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful.