Auditory Contributions to Food Perception and Consumer Behaviour
Auditory Contributions to Food Perception and Consumer Behaviour
by Charles Spence, Felipe Reinoso-Carvalho
English | 2019 | ISBN: 9004416285 | 224 Pages | PDF | 10.5 MB
by Charles Spence, Felipe Reinoso-Carvalho
English | 2019 | ISBN: 9004416285 | 224 Pages | PDF | 10.5 MB
This volume provides a state-of-the-art summary of the emerging field of sonic seasoning research, whereby music/soundscapes are specifically chosen, or else designed/composed, in order to correspond crossmodally to, and hence potentially modify, the associated taste/flavour of food and beverages.
CONTENTS
Note on Contributors
Introduction to Auditory Contributions to Food Perception and Consumer Behaviour
Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary Review
Variations in Food Acceptability with Respect to Pitch, Tempo, and Volume Levels of Background Music
High-Tempo and Stinky: High Arousal Sound–Odor Congruence Affects Product Memory
Not Just Another Pint! The Role of Emotion Induced by Music on the Consumer’s Tasting Experience
A Sweet Voice: The Influence of Cross-Modal Correspondences Between Taste and Vocal Pitch on Advertising Effectiveness
Taste the Bass: Low Frequencies Increase the Perception of Body and Aromatic Intensity in Red Wine
Analysing the Impact of Music on the Perception of Red Wine via Temporal Dominance of Sensations
Index