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George Avlonitis - Product and Services Management

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George Avlonitis - Product and Services Management

George Avlonitis - Product and Services Management
Sage Publications | 2006 | ISBN: 1412908647 | Pages: 280 | PDF | 1.20 MB

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product’s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.

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