Digital Sport Marketing: Concepts, Cases and Conversations by Alan Seymour, Paul Blakey
English | Sep. 10, 2020 | ISBN: 1351789929 | eISBN: 9781351789929 | 413 Pages | EPUB | 2.7 MB
English | Sep. 10, 2020 | ISBN: 1351789929 | eISBN: 9781351789929 | 413 Pages | EPUB | 2.7 MB
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.