From Sketch to Store: Mastering Greeting Card Design

Design, pitch, and sell greeting cards with market research, professional tips, and submission strategies.

Do you know you have the talent and the ideas to create amazing greeting cards but have no idea how to get your designs into stores? Then this is the class for you!
Illustrators DoodUrl Team, has sold and licensed hundreds of greeting card designs over the last five years that are now being sold in major retailers world wide. In this class she shares her step by step process for how to research and concept saleable greeting card designs and then provides actionable strategies for submitting them to companies who can get your designs into stores. Students who take this class should already have the artistic skill (this is not an art class) and basic Photoshop skills.
CLASS OUTLINE
Market Study
Greeting Card Categories & Themes
How to Research What is Selling in a Theme
Design
Brainstorming within a Theme
Guidelines for Creating
Viable Forms of Media
Technical Specifications
Incorporating Text
Considering Embellishments
Laying Out Your Design for Presentation
Submissions
How to Write a Brief Email Pitch
How to Find Companies to Submit to
How to Find Contacts at Those Companies
Typical Responses to Expect and How To Follow Up
Contract Overview
Typical Compensation Structures for Greeting Cards
Other Factors to Look Out for in a Contract
Resources for More Information
Syllabus
INTRO
MARKET STUDY
DESIGN
SUBMISSIONS
PROJECT