"Digital Communication Management" ed. by Beatriz Peña-Acuña

This volume is dedicated to Digital Communication and different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.


The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants.


Contents
1.Introductory Chapter: Changing Panorama of Digital Communication Management
2.Process Knowledge in the Innovation-Decision Period
3.Project Communication Management in Industrial Enterprises (Step by Step)
4.Aligning a Cybersecurity Strategy with Communication Management in Organizations
5.Neuro-Linguistic Programming and Managerial Communication
6.Pharmaceutical Communication over Social Media Channels: 24/7 Management Challenges
7.Analysis of GRI Sustainability Reports Issued by Portuguese Public Sector Entities
8.Communication Society and Security: Current Threats and Legal Maintenance
9.Online Dispute Resolution
10.Understanding Stress in Communication Management: How It Limits the Effectiveness at Personal and Organizational Level


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