This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research.

Experience is making a comeback. Learn how to repurpose your wisdom.

The definitive inside account of the 1MDB scandal, "a true life thriller" (Ben Mezrich) about a "modern Gatsby" who managed to swindle over $5 billion with the aid of Goldman Sachs and others - a "must read" (Booklist) "epic tale" (Publishers Weekly, starred review) that exposes the secret nexus of elite wealth, banking, Hollywood, and politics from two award-winning Wall Street Journal reporters.

The famed political advisor to Uber, FanDuel, Lemonade, Tesla, and other startups reveals what really happens at the intersection of politics, tech, and business

La crise des « subprimes » a largement contribué à la stigmatisation à outrance des sociétés financières et à la propagation d'idées reçues affectant l'image du crédit à la consommation. Pourtant, sans celui-ci, que deviendrait l'équipement des ménages en biens durables ? Comment les particuliers pourraient-ils acquérir une voiture, réaliser des travaux à leur domicile, financer leurs études ? Nicolas Pécourt, directeur des études et de la communication de l'organisme de crédit Sofinco, revient sur le rôle économique et social fondamental du crédit à la consommation, sans omettre de répondre aux critiques qui lient crédit et surendettement…

The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business

How any leader can deliver business-changing innovation now.

A professor of economics within Pepperdine's Seaver College, Robert Sexton is a graduate of California Lutheran College.

With over ONE MILLION copies sold - Smart Women Finish Rich is one of the most popular financial books for women ever written. A perennial bestseller for over two decades, now Bach returns with a completely updated, expanded and revised edition, Smart Women Finish Rich, to address the new financial concerns and opportunities for today's women.

by Tari Schreider (Author), Kristen Noakes-Fry (Editor)
You know by now that your company could not survive without the Internet. Not in today’s market. You are either part of the digital economy or reliant upon it.