This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior.

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This book collates the basic and advanced concepts of plant biotechnology and genomics along with the future trends. It discusses the combination of conventional breeding techniques with genomic tools and approaches leading to a new genomics-based plant breeding technology supporting crop plants that respond better to biotic and abiotic stress, and pathogen attacks. Plant genomics play an important role in developing more efficient plant cultivars which are essential for the neo green revolution needed to feed the world’s rapidly growing population. Plant genomic data is being utilized in genetic engineering to ensure that better and resilient varieties of crops are available ensuring food security.

This book is the result of years of research following a realization of the mismatch of engineering skills produced by universities and those that industry required, based on the situation in Sub-Saharan Africa, equally applicable to other regions in Africa and indeed worldwide.