"Selected Issues in Global Health Communications" ed. by Muhiuddin Haider, Heather Platter

This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication.

The chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.


Contents
1.Introductory Chapter: Global Health Communication - Focused Issues and Challenges
2.Using Sensemaking Theory to Improve Risk Management and Risk Communication: What Can We Learn?
3.Healthcare Message Design toward Social Communication: Convergence Based on Philosophical and Theoretical Perspectives
4.Social Marketing for Health: Theoretical and Conceptual Considerations
5.Social Marketing and Health Communication: A Case Study at the Brazilian Federal Senate



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