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Customer Experience Excellence: The Six Pillars of Growth

Posted By: yoyoloit
Customer Experience Excellence: The Six Pillars of Growth

Customer Experience Excellence
by Knight, Tim; Conway, David;

English | 2021 | ISBN: 1398601055 | 273 pages | True (PDF EPUB) | 16.67 MB

You're CX'y And We Know It: Humanising Customer Experience in the World of Tech

Posted By: yoyoloit
You're CX'y And We Know It: Humanising Customer Experience in the World of Tech

You're CX'y And We Know It: Humanising Customer Experience in the World of Tech
by Parker, John, Boyd, Sharon, Parker, Mark

English | 2021 | ISBN: 1916312020 | 225 pages | PDF EPUB AZW3 | 14.95 MB

The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level (Repost)

Posted By: AvaxGenius
The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level (Repost)

The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level by Colin Shaw
English | EPUB | 216 Pages | 2016 | ISBN : 1137534281 | 2 MB

Consumers are unreasonable – but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in order to fool ourselves into believing that we are not being unreasonable. The funny thing is that those gut choices consumers make are often better than the ones they make when they actively and rationally consider their options. In other words – consumers are sensibly unreasonable. The problem is that a lot of marketing is reasonable – but stupid.

Branding Essentials: How to Work with Customer Personas

Posted By: lucky_aut
Branding Essentials: How to Work with Customer Personas

Branding Essentials: How to Work with Customer Personas
Duration: 33m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 238 MB
Genre: eLearning | Language: English

I feel that branding has been brand-focused for too long, without much consideration for the customer. It has been a one to many approach for ages and relied on a ‘build it and they will come’ mentality.

User Interviews - How to Make the Most of Them

Posted By: lucky_aut
User Interviews - How to Make the Most of Them

User Interviews - How to Make the Most of Them
Duration: 32m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 299 MB
Genre: eLearning | Language: English

Did you ever conduct user interviews? Is it maybe your daily business? At whichever stage you might be, this course will help you to get a solid foundation as well as helpful hints and tricks to master this discipline!

How to Conduct Surveys that Convert and Succeed

Posted By: lucky_aut
How to Conduct Surveys that Convert and Succeed

How to Conduct Surveys that Convert and Succeed
Duration: 45m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 584 MB
Genre: eLearning | Language: English

Identify, attract, and work with your ideal client: build your Customer Profile

Posted By: lucky_aut
Identify, attract, and work with your ideal client: build your Customer Profile

Identify, attract, and work with your ideal client: build your Customer Profile
Duration: 51m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 379 MB
Genre: eLearning | Language: English

There is a lot of information about the demographics of a customer person: location, age, job, marital status, and even buying patterns and pressures.

Dialogmarketing und Kundenbindung mit Connected Cars Heinrich Holland

Posted By: AvaxGenius
Dialogmarketing und Kundenbindung mit Connected Cars Heinrich Holland

Dialogmarketing und Kundenbindung mit Connected Cars: Wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt by Heinrich Holland
Deutsch | EPUB | 2019 | 320 Pages | ISBN : 3658229284 | 2.8 MB

Das Auto der Zukunft ist mit der Umwelt sowie anderen Verkehrsteilnehmern vernetzt und Teil des Internet of Things. Mit Hilfe einer stetigen Internetverbindung sind Connected Cars dazu in der Lage, überall und permanent online zu sein. Da es im Bereich der digitalen Vernetzung mittlerweile hohen Innovationsdruck und einen starken Verdrängungswettbewerb gibt, liefern sich Fahrzeughersteller, Telekommunikationsanbieter sowie IT-Riesen heute einen echten Machtkampf um die Hoheit im Connected Car.

Mapping Experiences, 2nd Edition

Posted By: AvaxKevin
Mapping Experiences, 2nd Edition


Mapping Experiences, 2nd Edition by James Kalbach
English | 2020 | ISBN-13 : 978-1492076636 | 440 Pages | EPUB | 125.48 MB

Toolbox Customer Experience: Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen

Posted By: roxul
Toolbox Customer Experience: Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen

Thomas Suwelack, "Toolbox Customer Experience: Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen"
Deutsch | ISBN: 3658306971 | 2020 | 76 pages | PDF | 3 MB

SEO: Ecommerce Strategies

Posted By: lucky_aut
SEO: Ecommerce Strategies

SEO: Ecommerce Strategies
Duration: 1h 2m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 218 MB
Genre: eLearning | Language: English

Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung

Posted By: AvaxGenius
Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung

Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung: Eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung by Dirk Fischer
Deutsch | PDF | 2018 | 312 Pages | ISBN : 3658209879 | 1.89 MB

Dirk Fischer entwickelt auf Basis von emotions- und gedächtnispsychologischen Theorien das Konstrukt des „Emotionalen Markenerlebnisses“ (EME) als Darstellung eines bindungsrelevanten Markenerlebnisses sowie eine Skala zur Messung des Konstrukts. Das EME wird konzeptualisiert als das Ausmaß, zu dem die subjektive, innere Reaktion eines Konsumenten auf einen Markenmoment ein positives bzw.

Leading the Customer Experience: Inspirational Service Leadership

Posted By: roxul
Leading the Customer Experience: Inspirational Service Leadership

Sarah Cook, "Leading the Customer Experience: Inspirational Service Leadership"
English | ISBN: 1472447697 | 2015 | 192 pages | AZW3 | 4 MB